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Writing for the Web
Introduction
How to Use This Guide
Course Overview
Pre-Assignment
Quiz
Getting to Know the Web
Web Writing is Not the Same
Design and Structure
It's Work to Influence Others
Tips on Creating a Site Hierarchy
Designing the Site
Pre-Assignment Review
Menus, Links and Buttons
Creating your Content
Writing Eye Catching Headlines
Writing Content
Writing Goals
Testing the Waters
Writing for the Web
Deciding What's Fit to Print
What's Getting Read
Reviewing and Planning
Adding Audio and Video to your Content
Audio and Video Content
Getting Your Content Noticed
Standing Out from the Crowd
Search Engine Optimisation
Alternative Search
Optimising Keywords
Tips and Tricks
Balancing SEO and Word Stuffing
Final Review
Recommended Reading List
Personal Action Plan
Writing Eye Catching Headlines
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