Writing for the Web
This course is for those who write websites, intranets and anything that goes online
The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content. This course is for people who write for readers on the web.
What will students learn?
- To apply engaging techniques that draw readers to web pages
- Plan what to write to reflect we hierarchy
- How to create engaging content, including catchy headlines
- Enhance writing with other forms of media
- Make writing accessible to a variety of readers
What topics are covered?
- Getting to know the web
- Tips on creating a site hierarchy
- Creating your content
- Deciding what's fit to print
- Adding audio and video to your content
- Getting your content noticed
What's included
- Specialised manual and course materials
- Membership of The Content Hub's exclusive Facebook group where you can interact with other learners and submit articles for feedback
- Feedback on two blog articles are included as part of this course
- Ongoing access to the creator of the course through our Facebook group
Your Instructor
Liza began her career in business administration and while working as a personal assistant completed a degree in communications from the University of New England. After concluding her studies she worked in project management, content management, training and development and before founding The Content Hub a knowledge and collaboration tools manager.
Over the past five years, Liza has also taught business administration at TAFE as well as social media management, blogging, WordPress and web design at her local community college.
Liza is a very experienced learning and development manager with industry recognised training qualifications as well as additional qualifications in online learning.
All courses at The Content Hub have been designed and developed by Liza drawing upon 20 plus years in the workforce, following industry best practices in course development and delivery.